The constantly evolving world of ‘new media’ has seen marked changes to the way that advertisers spend their money. Traditionally marketers have spent their budgets offline through print based publications, or via mediums such as television. Today in an online world marketing spend has continued its shift into online with digital marketing increasing its share year on year with a 38% increase in 2007 to £2.8 billion.

New media agency Quba has witnessed at first hand the developments of online, and since being established in 2000 as a web design agency has seen the industry change massively. In 2004 Quba began offering digital marketing as an integral part of their business; they have passed their expertise onto many of their clients who have reaped the online advertising benefits. Although recently the agency has found itself in an expansion quandary; their digital marketing development plans were being hampered by the noticeable skills shortage of digital marketers in the Sheffield region, this lead to the opening of their new Piccadilly office in Manchester.
When asked about the move Quba Managing Director Mathew Williams said “As Manchester is the capital of Digital Marketing in the North, the move to the city seemed to be the next step to ensure Quba is at the forefront of changes in the industry, whilst also having access to big clients and being able to further its expertise from specialist recruits; something we found difficult to achieve in Sheffield. Having a base in both Manchester and Sheffield enables us to compete with big players in the online industry and put Quba on the map”.
Notes to editors:
Quba have been established since 2000, and employ 28 staff based across their Sheffield and Manchester offices.
http://www.qubadigitalmarketing.com/
http://www.quba.co.uk
Digital Marketing stats: http://www.iabuk.net/en/1/pwcadspendstudy080408.mxs